Blekko is a consumer-facing search engine focused on delivering high-quality, relevant, spam-free search results. The Blekko Toolbar allows users to search the Blekko engine, view SEO data such as site rank and link count in real time, add to slashtags from any Web site, and mark spam as you browse.
Blekko believes search should be open, transparent and collaborative. For this reason we combine traditional algorithmic search with the expertise of our users and partners to eliminate spam and deliver results from only the most reputable, best quality sites. This combination creates a highly differentiated editorial search experience that is fundamentally changing search and content discovery online. Users deserve a choice in the editorial voice of their search engine.
Quality vs. quantity: Blekko biases towards quality sites. We do not attempt to gather all of the world's information. We purposefully bias our index away from sites with low-quality content. Source-based, not link-based: Blekko does not rely solely on link-based authority. Too many people engage in efforts to game search by linking for purposes other than navigation. Blekko relies on human beings and their judgment of the authority of sources to dictate search results.
Spam-free: Blekko includes results from sites whose primary purpose is information, not monetization. Sites created solely to game search engines are not included in our results. Human curation: Blekko believes that human beings should be involved in determining search results. Our community of users tag pages and sites for us every day to help insure the highest quality of search results. Open and transparent: Blekko makes freely available to its users all of the data that provide the underpinning of our search results. This includes Web data, ranking information and the curation efforts of our users.
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