STAR Desktop Mailings is a business newsletter and e-mail marketing software. The feature-rich, built-in address book comes with list management abilities on-board and even supports multi-lingual projects. Plain text messages, HTML messages as well as combined messages are supported. Documents and files can be added as attachments. Achieve higher response rates and increase customer satisfaction by sending individualized e-mail messages - unique for each recipient. You can even insert text modules based upon conditional statements (e.g. to provide gender-specific offers or rebates based upon recipient's location).
The built-in scheduler automatically sends recurring scheduled mails, based either on fixed dates or on variable dates (x days after a particular user subscribed to a mailing list). The self-service remote user management is a unique feature of STAR Desktop Mailings, because it enables you to have your own mailing lists with online subscription capabilities - but without the hazzle of server-sided components. STAR Desktop Mailings uses its own e-mail account to take subscriptions and list removals. Permisson marketing based upon opt-in and opt-out methods is supported. Users can even request and edit their profile data, just like with a "common" mailing list solution. However - no scripts or apps on your server are required, no personal data needs to be store in the cloud. This protects the privacy of your customers.
What is new in this release:
- Built-in HTML editor - creates HTML source compatible to most HTML-capable e-mail clients.
- Create coupon and promotion codes on the fly.
- Improved self-service user management (NO server-sided components required).
- Easier setup of mail accounts.
What is new in version SDMa1984:
- New graphical user interface.
- New self-service user management (NO server-sided components required).
- Easier setup of mail accounts.
- Improved individualization of text modules.
Limitations:
Outgoing messages contain a shareware notice.
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