The solution is best suited for companies that wish to engage employees in their social media promotions. In most companies, employees do not participate because of in-house social media guidelines you can't tweet this, you can't tweet about that, why did you not use this hashtag - these are the questions they have to deal with when they participate. Employees don't take the effort to get themselves updated about these policies and frankly employees don't see any value in participating in social media promotions. Contentivo helps companies tap into the social reach and influence of their own employees. The company (or a person with creator profile) creates fb posts / tweets (campaigns) and employees (or people with amplifier profile) provide their consent to promote this post or tweet. So they don't have to bother about what they need to tweet or post. Plus they know that the content they are promoting complies with social media guidelines of the company. They only need to take a call on one thing - is the content good enough to be sent to their friends or colleagues on social media. These updates go out as tweets or updates to their friends and colleagues on their personal social accounts. The company benefits from the huge organic reach (sometimes 10x or more) via it's employee network and the employees get points for sharing content on their accounts. The solution can be used to: Promote videos and pictures of workplace so that you can acquire new talent (all types of companies); Create buzz around upcoming event, product launches, driving more participants to webinars/virtual events (tech companies, event management companies, universities); Social selling through employees (e-commerce companies).
Limitations:
30-day trial
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